BEHIND
THE BRAND
FOUNDER OF PARI — PAMELA
Based in the Greater Toronto Area, I am the creative force behind Pari. My design studio specializes in brand identity design, creative direction as well as website design and development. My journey began in the floral and event design industry, where I discovered a newfound passion for brand curation and visual design.
With a background in interior design and extensive experience in the event sector, I understand the significance of perfect colour pairing, cohesive elements, and the impact of intricate details on the overall design aesthetic.
I thrive on collaborating with passionate business owners around the globe, helping them cultivate a fresh brand identity that not only embodies their distinctive style but also conveys their authentic story. I love what I do, and I am dedicated to turning visions into compelling, visual narratives.
[ INVESTMENT ]
NOTEWORTHY
— Coco Chanel
THE STORY
BEHIND THE NAME
[ WORK WITH US ]
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Growing up, I didn’t love my name. I didn’t despise it but I didn’t love it either. Therefore, I struggled for a long time to embrace it as my own. After all, that is what defines me. However, I still couldn’t commit to using it for my brand but I knew I wanted something to reflect close to home.
Most people know me as Pamela but my true name is Pamela Terri. With that being said, I thought what better way to incorporate and honour my name by blending elements of my first. And this is how Pari came to be.
THE EXPERIENCE
WHAT MATTERS TO US
SLOW LIVING / FAMILY / KINDNESS / LOVE / SIMPLICITY / PRESENCE / SPIRITUALITY
I approach both life and work with sincerity, love, and kindness. I believe in loving wholeheartedly— nothing less. There’s nothing more rewarding than seeing a client fall in love with their new design, knowing that each design is a step toward something beautiful.
Above all, I believe in starting each day with a grateful heart and a good cup of coffee.